THE HD WORLD PREMIERE OF "SOUTH PARK'S IMAGINATIONLAND"
TO AIR EXCLUSIVELY ON DIRECTV'S THE 101 NETWORK
FROM MAY 30-MAY 31

  • The DIRECTV Premiere Marks The First Time "South Park"Has Been Broadcast On Television In HD
    "South Park's Imaginationland" Includes Additional Footage Created Exclusively
    For The Director's Cut, Feature-Length Presentation.
    DIRECTV Will Also Air The HD Version Of "South Park's" "Good Times With Weapons"

NEW YORK, May 30, 2008 — For the first time ever, “South Park” will be broadcast on television in HD when “South Park’s Imaginationland” premieres on DIRECTV’s The 101 Network tonight at midnight. DIRECTV will be the exclusive home of the feature-length, director’s cut from May 30-May 31. The instant classic “Imaginationland” trilogy originally aired on COMEDY CENTRAL® last fall, setting ratings records for the all-comedy network.

In addition, DIRECTV will also offer the HD version of “South Park’s” season eight premiere, “Good Times With Weapons,” on The 101 Network. The HD version of “Good Times With Weapons” was originally made available to Microsoft Xbox LIVE® members in 2007.

The “Imaginationland” trilogy (see synopsis below) drew almost 10 million unique viewers to “South Park’s” Wednesday premiere time slot (10:00 p.m. – 10:30 p.m.) when it aired last fall. The trilogy averaged a colossal 7.5 rating among Men 18-24, scoring a 23 share across the three episodes among this highly coveted demographic — even beating out Game 1 of the World Series — the highest M18-24 ratings for “South Park” since the epic second season in 1998.

COMEDY CENTRAL Home Entertainment® and Paramount Home Entertainment® previously released the standard definition version of “South Park’s Imaginationland” on March 11, 2008 as a feature-length, completely uncensored DVD movie with all-new material added, storyboards from the making of the trilogy and with audio commentary from the co-creators and executive producers, Trey Parker and Matt Stone. Additional bonus material included fan favorite episodes “Woodland Critter Christmas” and “Manbearpig.”

Launched in 1997, “South Park,” now in its 12th season, remains the highest-rated series on COMEDY CENTRAL. “South Park” regularly airs on Wednesdays at 10:00 p.m. and repeats Wednesdays at 12:00 a.m., Thursdays at 10:00 p.m. and 12:00 a.m. and Sundays at 10:00 p.m., 11:30 p.m. and 3:00 a.m.

Trey Parker and Matt Stone are co-creators and executive producers of the Emmy® and Peabody® Award-winning “South Park” with Anne Garefino as executive producer. “South Park’s” Web site is www.southparkstudios.com.

“Imaginationland” Trilogy – Synopsis
The doors of a whole new dimension are thrown open and the boys of South Park walk right in. It all begins with Cartman’s quest to find a leprechaun and win a bet with Kyle. The kids have just arrived in Imaginationland, a wondrous, magical place, when terrorist’s attack, unleashing all of mankind’s evil imaginary forces upon the world. With imaginations running wild, the government steps in and prepares to nuke Imaginationland thus eliminating further attacks on the country’s most vulnerable spot. A crisis faces the nation and Stan and Butters remained trapped in Imaginationland. Kyle pleads with the Pentagon for his friends’ lives and Cartman goes all the way to the Supreme Court to force Kyle to make good on their bet. Watch the trailer for the film here: South Park’s Imaginationland.

DIRECTV, Inc. (NASDAQ:DTV – News), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.’s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site at www.comedycentral.com/press.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

CONTACTS

For COMEDY CENTRAL:
Steve Albani
212.767.8695
steve.albani@comedycentral.com

Jenni Runyan
310.407.4771
jenni.runyan@comedycentral.com

For DIRECTV:
Caley Cronin
212.462.5154
cacronin@directv.com

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