MTVN ENTERTAINMENT GROUP NAMES BEN HURST
VICE PRESIDENT, STRATEGY AND BUSINESS DEVELOPMENT

NEW YORK, November 11, 2009 — MTV Networks’ Entertainment Group has named Ben Hurst vice president, strategy and business development, it was announced by Dan Yang, senior vice president, strategy and business development, to whom Hurst will report. Based in the Group’s New York City offices, Hurst was formerly vice president, business development and ad sales strategy at Joost, the online video service. The Entertainment Group is comprised of a multi-platform portfolio of brands featuring the Comedy Central, Spike TV and TV Land cable channels and Web sites as well as Internet sites Atom.com and GameTrailers.com.

In his new role, Hurst will be responsible for leading strategic planning projects for Comedy Central and will spearhead major Group level business development initiatives in areas such as syndication, acquisitions and new business launches.

“With Ben, we have the perfect person in place to drive some of the Entertainment Group’s most critical projects,” said Yang. “He is already making my business life easier.”

Hurst joined Joost in 2007 and from 2002-2005 was manager, and then director, of business development and ad sales strategy at MTV Networks. Prior to that he was a financial analyst at Goldman, Sachs & Co. since 1999.

Hurst holds an MBA from New York University’s Leonard N. Stern School of Business and earned a BBA in Finance from the University of Michigan.

The MTV Networks Entertainment Group is a division of MTV Networks, a unit of Viacom (NYSE: VIA, VIA B), and is comprised of a multi-platform portfolio of adult and male-focused brands featuring the Comedy Central, Spike TV and TV Land cable channels, and their respective web sites, as well as internet comedy site Atom.com and videogame focused GameTrailers.com. The MTV Networks Entertainment Group was formed in 2006 to maximize the growth and brand strength of the group’s cable networks and internet sites across the traditional television landscape and the ever-increasing digital universe and its varied new technologies and delivery systems.

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