NEW YORK, April 15, 2010 — COMEDY CENTRAL has hired Bob Salazar as senior vice president/creative director, brand creative, it was announced by Michele Ganeless, president of the network. Salazar is based in the network’s New York City office and was formerly vice president and creative director of the creative group at Spike TV, COMEDY CENTRAL’s sister network in MTV Network’s Entertainment Group.
In his new position, Salazar will be responsible for the promotion and advertising of COMEDY CENTRAL and its programming across all media including the channel’s digital marketing creative. He will also oversee the creative group’s production and operations teams.
“Bob was instrumental in the development of Spike’s successful Get More Action brand position, as well as all on and off air creative for the roster of Spike programming,” said Ganeless. “He brings with him to COMEDY CENTRAL a wealth of experience in on and off air promotion, advertising creative and network brand building and we are very honored and lucky to have him lead the creative charge for the next phase of COMEDY CENTRAL’s success.”
Salazar joined Spike in 2005, heading up that network’s creative vision for on air promotion, image projects and print advertising divisions. Previously he has been vice president, brand image, creative services at Lifetime Television since 1999 and, from 1993 to 1998, senior art director at HBO. He was a designer at Frankfurt Gips Balkind from 1990-92.
Salazar holds a BA from Syracuse University.
COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site at www.comedycentral.com/press.
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.