THE HOFF GETS HASSLED AND THEN SOME…

AT COMEDY CENTRAL'S®

ANNUAL ROAST
"COMEDY CENTRAL ROAST OF DAVID HASSELHOFF"
PREMIERES SUNDAY, AUGUST 15 AT 10:00 P.M. ET/PT

  • Featuring Roast Master Seth MacFarlane With Roasters Pamela Anderson,
    Whitney Cummings, Greg Giraldo, Gilbert Gottfried, George Hamilton, Hulk Hogan,
    Lisa Lampanelli, Jeffrey Ross And Jerry Springer
    comedycentral.com To Host "Roast Watch"
    An Interactive Viewing Party Featuring Comedians Tweeting
    With Fans Live During The Sunday Night East And West Coast Premieres
    Uncensored "COMEDY CENTRAL Roast Of David Hasselhoff" Will Be Available
    On August 16 For Download In SD/HD On iTunes And xBox Live Marketplace,
    Zune, PlayStation And Amazon.com

NEW YORK, August 10, 2010 – The Hoff was drowning in insults and no life guard was on duty to save him from the comedic bards. Nothing was off limits at this year’s annual COMEDY CENTRAL Roast. The Hoff was soaked with jokes about his booze, burger and babes. Seth MacFarlane, the Emmy-nominated creator of “Family Guy,” served as Roast Master. The show taped on Sunday, August 1 in Los Angeles at Sony Studios and will air as a 90-minute special. The “< href="http://www.comedycentral.com/shows/roast-david-hasselhoff/index.jhtml">COMEDY CENTRAL Roast of David Hasselhoff” will debut on Sunday, August 15 at 10:00 p.m. ET/PT.

Encore presentations will air Sunday, August 15 at 11:30 p.m., 1:00 a.m., 2:30 a.m., Monday, August 16 at midnight, Friday, August 20 at 10:00 p.m. and Saturday, August 21 at 10:00 p.m.

Highlights from the evening include:

• Roast Master Seth MacFarlane turning his attention away from The Hoff and on to Pamela Anderson
• Jeffrey Ross strips down to a leather g-string and leather jacket a la Hoff circa the 1980′s expressing his excitement over Roasting The Hoff
• The first-ever female Roastee and Hoff “Baywatch” co-star Pamela Anderson expressing how happy she is to see a fellow dumb blonde (Hulk Hogan) on the dais
Roastee David Hasselhoff addressing if he was intimate with the “Baywatch” babes

During the premiere, comedycentral.com will be hosting “Roast Watch,” an interactive viewing-Twitter party featuring comedians watching and live tweeting the show. The comedians’ banter will be streamed live on comedycentral.com and users will be encouraged to use their own Twitter and Facebook accounts to interact live with the comedians as they cover the Red Carpet, give shout-outs to the best viewer comments and issue Twitter challenges to COMEDY CENTRAL fans. Tweet along with them all night long using #Hoff.

The “Roast Watch” event will be taking place at MTVN headquarters in Times Square starting at 9.30pm ET. Comedians attending and tweeting include Sara Schaefer, Max Silvestri, Gabe Delahaye and Joe Mande. While in Los Angeles, comedians Owen Benjamin (“COMEDY CENTRAL Presents,” “Tonight Show”), Kelsey Ford (“Vampires Suck”), Jamie Kaler (“My Boys”), Jeff Richards (“SNL” Alum), Duncan Trussell, Ari Shaffir, Patrick Keane and others will add their tweets to “Roast Watch” as they watch along at Jon Lovitz Comedy Club at Universal City Walk.

On August 16, the uncensored “The COMEDY CENTRAL Roast Of David Hasselhoff” will be available for download at $4.99 standard definition and $6.99 high definition from iTunes, xBox Live Marketplace, Zune and PlayStation. Amazon.com will also have the Roast available for download in standard definition.

The “COMEDY CENTRAL Roast Of David Hasselhoff” is executive produced and directed by Joel Gallen from Tenth Planet Productions, who was also executive producer and director of the “COMEDY CENTRAL Roast Of Joan Rivers,” “COMEDY CENTRAL Roast Of Larry The Cable Guy,” “COMEDY CENTRAL Roast Of Bob Saget,” “COMEDY CENTRAL Roast Of Flavor-Flav,” the Emmy-nominated “COMEDY CENTRAL Roast Of William Shatner” and the “COMEDY CENTRAL Roast Of Pamela Anderson.” Larry Thompson also serves as executive producer. He previously held the title of co-executive producer on the “COMEDY CENTRAL Roast of Joan Rivers.” Elizabeth Porter is the executive in charge for the network.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site at www.comedycentral.com/press.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

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