STEPHEN COLBERT ANNOUNCES
"MARCH TO KEEP FEAR ALIVE"®


AN OPPOSING RALLY TO JON STEWART'S
"RALLY TO RESTORE SANITY"
IN WASHINGTON, DC ON SATURDAY, OCTOBER 30

NEW YORK, September 17, 2010 — On last night’s show, Colbert made a world-changing announcement that he will hold his “March To Keep Fear Alive” to oppose Jon Stewart’s “Rally To Restore Sanity” in Washington DC on Saturday, October 30 (location TBA). View it here: http://www.colbertnation.com/the-colbert-report-videos/359382/september-16-2010/march-to-keep-fear-alive

The following declaration can be found on www.keepfearalive.com:

“America, the Greatest Country God ever gave Man, was built on three bedrock principles: Freedom. Liberty. And Fear – that someone might take our Freedom and Liberty. But now, there are dark, optimistic forces trying to take away our Fear – forces with salt and pepper hair and way more Emmys than they need. They want to replace our Fear with reason. But never forget – “Reason” is just one letter away from “Treason.” Coincidence Reasonable people would say it is, but America can’t afford to take that chance. So join The Rev. Sir Dr. Stephen T. Colbert, D.F.A. on October 30th for the “March to Keep Fear Alive”™ in Washington DC. Pack an overnight bag with five extra sets of underwear – you’re going to need them. Because, to Restore Truthiness we must always… Shh!!! What’s that sound! I think there’s someone behind you! Run!”

“The Colbert Report” is produced by Jon Stewart’s Busboy Productions, Inc. in association with Colbert’s Spartina Productions, Inc. Stewart, Colbert and Tom Purcell are the executive producers with Meredith Bennett and Richard Dahm as co-executive producers. Jim Hoskinson is the director. Lisa Leingang is the executive in charge of production for COMEDY CENTRAL.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site at www.comedycentral.com/press.

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