MTV NETWORKS ENTERTAINMENT GROUP LAUNCHES 345 GAMES
NEW VIDEO GAME DIVISION TO DEVELOP
GAMING RELATED PRODUCTS BASED ON
COMEDY CENTRAL®
AND SPIKE TV FRANCHISES

  • -------
    Two Titles To Be Released Under New Gaming Arm
    Spike TV's "Deadliest Warrior: Legends"
    And COMEDY CENTRAL's "Ugly Americans: Apocalypsegeddon"
    -------

NEW YORK, April 7, 2011 – MTV Networks Entertainment Group (MTVNE), a division of Viacom (NYSE: VIA,

VIA.B), is launching 345 Games, a new video gaming arm of COMEDY CENTRAL and Spike TV, it was

announced today by Dan Yang, senior vice president, strategy and business development, MTVNE and

general manager, 345 Games. The new gaming unit will develop products based on the Entertainment

Group’s franchises and brands and be fully supported on-air, off-air and online. The first two titles

to be released under this new label will be from COMEDY CENTRAL’s hit animated show “Ugly Americans”

and Spike TV’s successful multi-platform series “Deadliest Warrior,” which has already spawned the

video game “Deadliest Warrior: The Game” and has

sold nearly 400,000 downloads to date since its launch on both Xbox 360 and

PlayStation.

“COMEDY CENTRAL and Spike TV squarely target the video game audience.. Our

‘Deadliest Warrior’ gaming franchise exploded out of the gate last season,” said Yang. With the

launch of 345 Games, we are tapping into the passionate fan base of both COMEDY CENTRAL and Spike and

creating an enhanced interactive experience based on our hit shows and brands.”

345 Games

will work in close collaboration with the networks’ creative talent and will be supported by the

networks’ marketing, digital and publicity departments. The gaming division also plans to partner

with independent developers who are passionate about the product and the COMEDY CENTRAL and Spike

brands.

This summer, 345 Games will be releasing two new titles – the mid-July launch of

Spike TV’s “Deadliest Warrior: Legends” and the August launch of COMEDY CENTRAL’s “Ugly Americans:

Apocalypsegeddon.”

Building on the wildly successful Spike TV show and warrior-based fighting

video game franchise, “Deadliest Warrior: Legends” will reach beyond weapons and armor and put gamers

back on the battlefield with the most legendary warriors in history. This version will feature new

heroic warriors, new fighting options, a more precise projectile system, more arenas and a new

campaign mode. Players are armed with signature weaponry and combat skills unique to each warrior.

As players complete challenges and destroy rivals, they will unlock new weapons, enhance their

fighting skills and encounter the brutal realities of gritty, true-to-life combat. “Deadliest

Warrior: Legends” will be available for Xbox LIVE Arcade and PlayStation Network for a retail price of

$10.

In conjunction with COMEDY CENTRAL’s season two launch of its hit animated series “Ugly

Americans,” 345 Games will release “Ugly Americans: Apocalypsegeddon.” Uniting the spirit and humor of

the animated horror-comedy series with addictive game play, the four player co-op side scroller

shooter game will feature an exclusive script written by the show writers and creators – including a

new character unique to the game and custom voiceovers from the show’s actors. Players will hit the

streets to clean up the chaos and prevent the impending apocalypse by resolving case files and

fighting otherworldly citizens. “Ugly Americans: Apocalypsegeddon” will be available for Xbox LIVE

Arcade and PlayStation Network for a retail price of $10.

COMEDY CENTRAL, the only all-comedy network, currently is seen

in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark

of, Comedy Partners, a wholly-owned division of Viacom Inc.’s

(NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival

press information and photographs visit Press

Central
, COMEDY CENTRAL’s press web site at www.comedycentral.com/press. Follow us on Twitter @comedycentralpr for the latest in breaking news

updates, behind-the-scenes information and photos.

Spike

TV
is available in 99.4 million homes and is a division of MTV Networks. A unit of Viacom (NYSE:

VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all

media platforms. Spike TV’s Internet address is www.spike.com and

for up-to-the-minute and archival press information and photographs, visit Spike TV’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-

the-scenes information and photos.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of

entertainment content, with brands that engage and connect diverse audiences across television,

online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than

150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL,

SPIKE, TV Land, Atom, GameTrailers and Xfire.

CONTACT
Aileen Budow
212.767.3952
aileen.budow@comedycentral.com

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