NEW YORK, April 25, 2011 – South Park Digital Studios LLC, the joint venture between “South Park” creators Trey Parker and Matt Stone and
COMEDY CENTRAL, a division of MTVN Entertainment
Group, a unit of Viacom (NYSE: VIA, VIA.B),
announced today the launch of the new “South
Park” Avatar Creator on SouthParkStudios.com and the start of “South Park”
The new “South Park” Avatar Creator App,
which allows fans to design their own individual “South Park” character that can be saved and
shared with friends, was designed and built by South Park Digital Studios and Hooky
Interactive. The new App, available for Apple’s iPhone and iPad and for the first-time-ever
on Android phones, include a suite of new features including a deeper integration with
Facebook and more extensive usability, functionality and personalization.
celebrate the launch of the new Avatar Creator and the season 15 premiere of “South Park” on
April 27, South Park Digital Studios is asking fans to participate in “South Park” Facebook
week. Fans can go to www.facebook.com/southpark to design their own
South Park Avatar and then save it as their profile pic. In the process, fans can help “South
Park” reach 30 million Facebook fans.
The revamped Web version of the “South Park”
Avatar creator was built in Flash and gives users a richer, more personalized experience –
from posting on Facebook, saving and editing multiple Avatars to printing their Avatars on a
variety of products featured on Zazzle.com, including t-shirts, mugs, photo sculptures and
iPhone cases and skins.
The new iOS version, available via the Apple App Store, was
given a complete overhaul. Users now have the ability to choose from multiple body types,
save and edit Avatars on their iPhones and assign directly to contacts. This version also
features a new Facebook integration with improved color options. For the first time an
Android version of the app, built using Adobe Air, was also launched and available via the
Launched in 1997, “South Park,” starting its 15th season on
April 27, remains the highest-rated series on COMEDY CENTRAL. “South Park” repeats Wednesdays
at 12:00 a.m.
Trey Parker and Matt Stone are co-creators and executive producers of
the Emmy® and Peabody® Award-winning “South Park,” with Anne Garefino also serving as
COMEDY CENTRAL, the
only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY
CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned
division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV
Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and
archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site
at www.comedycentral.com/press. Follow us on Twitter @comedycentralpr for the latest in
breaking news updates, behind-the-scenes information and photos.
MTV Networks, a
division of Viacom (NYSE: VIA, VIA.B), is one of the
world’s leading creators of entertainment content, with brands that engage and connect diverse
audiences across television, online, mobile, games, virtual worlds and consumer products. The
company’s portfolio spans more than 150 television channels and 400 digital media properties
worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at
Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY
CENTRAL, SPIKE, TV
Land, Atom, GameTrailers and Xfire.