SOUTHPARKSTUDIOS.COM LAUNCHES NEW "SOUTH PARK" AVATAR CREATOR APP
AND ANNOUNCES "SOUTH PARK" FACEBOOK WEEK

  • New Features Allow Users To Print Personalized Avatars
    On Wide Array Of Products From
    Zazzle.com Including Shirts, Mugs, iPhone Cases And Skins
    Fans Asked To Participate In "South Park" Facebook Week
    By Designing Personalized "South Park" Avatars And Posting As Their Facebook Profile Photo
    The 15th Season Of "South Park" Premieres On Wednesday, April 27 At 10 P.M.

NEW YORK, April 25, 2011 – South Park Digital Studios LLC, the joint venture between “South Park” creators Trey Parker and Matt Stone and

COMEDY CENTRAL, a division of MTVN Entertainment

Group, a unit of Viacom (NYSE: VIA, VIA.B),

announced today the launch of the new “South

Park” Avatar Creator
on SouthParkStudios.com and the start of “South Park”

Facebook Week.


The new “South Park” Avatar Creator App,

which allows fans to design their own individual “South Park” character that can be saved and

shared with friends, was designed and built by South Park Digital Studios and Hooky

Interactive. The new App, available for Apple’s iPhone and iPad and for the first-time-ever

on Android phones, include a suite of new features including a deeper integration with

Facebook and more extensive usability, functionality and personalization.

To

celebrate the launch of the new Avatar Creator and the season 15 premiere of “South Park” on

April 27, South Park Digital Studios is asking fans to participate in “South Park” Facebook

week
. Fans can go to www.facebook.com/southpark to design their own

South Park Avatar and then save it as their profile pic. In the process, fans can help “South

Park” reach 30 million Facebook fans.

The revamped Web version of the “South Park”

Avatar creator was built in Flash and gives users a richer, more personalized experience –

from posting on Facebook, saving and editing multiple Avatars to printing their Avatars on a

variety of products featured on Zazzle.com, including t-shirts, mugs, photo sculptures and

iPhone cases and skins.

The new iOS version, available via the Apple App Store, was

given a complete overhaul. Users now have the ability to choose from multiple body types,

save and edit Avatars on their iPhones and assign directly to contacts. This version also

features a new Facebook integration with improved color options. For the first time an

Android version of the app, built using Adobe Air, was also launched and available via the

Android Marketplace.

Launched in 1997, “South Park,” starting its 15th season on

April 27, remains the highest-rated series on COMEDY CENTRAL. “South Park” repeats Wednesdays

at 12:00 a.m.

Trey Parker and Matt Stone are co-creators and executive producers of

the Emmy® and Peabody® Award-winning “South Park,” with Anne Garefino also serving as

executive producer.

COMEDY CENTRAL, the

only all-comedy network, currently is seen in more than 98 million homes nationwide. COMEDY

CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned

division of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV

Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and

archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site

at www.comedycentral.com/press. Follow us on Twitter @comedycentralpr for the latest in

breaking news updates, behind-the-scenes information and photos.

MTV Networks, a

division of Viacom (NYSE: VIA, VIA.B), is one of the

world’s leading creators of entertainment content, with brands that engage and connect diverse

audiences across television, online, mobile, games, virtual worlds and consumer products. The

company’s portfolio spans more than 150 television channels and 400 digital media properties

worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at

Nite
, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY

CENTRAL
, SPIKE, TV

Land
, Atom, GameTrailers and Xfire.

CONTACTS:
Aileen

Budow
212.767.3952
aileen.budow@comedycentral.com

Jenni

Runyan
310.407.4771
jenni.runyan@comedycentral.com

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