NEW YORK, October 26, 2011 – COMEDY CENTRAL has joined forces with Flipboard to bring the brilliance of “The Colbert Report to the social magazine’s millions of iPad readers. The network’s Emmy and Peabody Award-winning series will be the first Viacom Media Network property to showcase its video content on this platform. COMEDY CENTRAL also announced that Bud Light and Paramount Pictures as its inaugural advertisers for this new video section on Flipboard.
“Flipboard is one of the most useful and innovative applications created to date for the iPad,” said Erik Flannigan, EVP digital media, Viacom Media Networks Entertainment Group. “The new Colbert Nation section combines tweets from the show, from Stephen’s own Twitter account and video clips of recent episodes into a magazine-like experience optimized for tablets. We think fans of the show will find the Flipboard edition of Colbert Nation highly browsable and addictive.”
Flipboard offers a new way to discover and share Colbert Report videos and social content. It’s an honor to work with Colbert Nation and a great opportunity to launch new forms of advertising,” said Evan Doll, co-founder, Flipboard.
“Our strong relationships with COMEDY CENTRAL and Flipboard make it a natural fit for us as The Colbert Report’ makes the leap to the Flipboard platform,” said Mike Sundet, senior director, Bud Light. “Colbert Nation is already such a well-connected audience. We’re excited about our role in finding another way to help deliver them the fun and entertaining content that has made the show a cultural phenomenon.”
Available in 99 million homes nationwide, COMEDY CENTRAL (www.comedycentral.com), the only all-comedy network, is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc (NYSE: VIA and VIA.B). For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site at www.comedycentral.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
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