NEW YORK, February 1, 2012 – No translators needed to understand these numbers. On the night he announced the Tosh Tour Twenty Twelve, Daniel Tosh returned to COMEDY CENTRAL for the 4th Season Premiere of “Tosh.0” and recorded the series’ biggest premiere among young men, dominating the night across all of television. Immediately following “Tosh,” new sketch series “Key & Peele” provided the all-comedy channel with its biggest series launch since 2009.
“Tosh.0” drew 3.1 million total viewers to its season premiere, along with a 2.3 adult 18-49 rating, 4.1 men 18-34 rating and a 4.6 men 18-24 rating. A huge hit with young men, “Tosh.0” was the #1 series in Prime on Tuesday night across all of television with men 18-34 and men 18-24, scoring the best rating among men 18-24 for any of the series’ season premieres.
Scoring COMEDY CENTRAL’s best launch since 2009, “Key & Peele” drew 2.1 million total viewers to its series premiere and also resonated among young men, earning a 2.6 men 18-34 rating and a 3.3 men 18-24 rating to finish as #1 in its timeslot with both demographics across all of television. For the night, the inaugural episode of the new hit series finished behind only “Tosh.0” in all of television for Tuesday Prime among men 18-24. In addition, #KeyAndPeele was the #1 trending topic on Twitter during its premiere play.
Now in its fourth season, “Tosh.0” features the razor-sharp humor and biting commentary from comedian Daniel Tosh and delves into all aspects of the Internet from the absolutely absurd to the incredibly ingenious in this weekly, topical series. The series premiered on June 4, 2009 and is the most-watched and highest-rated series on COMEDY CENTRAL. A break-out ratings success, “Tosh.0” ranks as the #1 show on all of television on Tuesday nights among men 18-34 and men 18-24.
The ber-popular “Tosh.0” blog, which is one of COMEDY CENTRAL’s most-visited properties, continues to be updated daily with blog posts, web-exclusive behind-the-scenes content and interactive features. Viewers can follow Tosh on Twitter (currently with 4.6 million followers) as he live-tweets during the show and also by becoming a fan of “Tosh.0” on Facebook (currently at 7.4 million fans).
“Tosh.0” is executive produced by Tosh, Charlie Siskel and Christie Smith. Gary Mann is the executive in charge of production for COMEDY CENTRAL.
Best known for their impressive ability to do improv, conjure up original characters and celebrity impressions, Keegan-Michael Key and Jordan Peele star in “Key & Peele,” a new series in which these fresh, relevant comedic actor-writers, used to being on the outside looking in, examine life in a provocative and irreverent way, through a combination of filmed sketches and live stage segments. Whether it’s satirizing the President, spoofing Nazis, or ordering up some soul food, “Key & Peele” will showcase their chemistry, camaraderie and unique point of view, born from their shared background and experiences growing up biracial in a not quite post-racial world.
“Key & Peele” is executive produced by Key, Peele, Ian Roberts and Jay Martel. Gary Mann and Monika Zielinska as executives in charge of production for COMEDY CENTRAL.
Available in 99 million homes nationwide, COMEDY CENTRAL (www.comedycentral.com), the only all-comedy network, is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site at www.comedycentral.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
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