2K PLAY LAUNCHES "COMEDY CENTRAL'S INDECISION GAME"
FOR IPHONE, IPAD, IPOD TOUCH AND ANDROID

  • Political Battle of Wits Kept Honest by Ballot Peeks, Smear Campaigns and Recounts

NEW YORK – July 10, 2012 – In an election year polarized by wealth, race, gender and religion, 2K Play and COMEDY CENTRAL are proud to launch “COMEDY CENTRAL’s Indecision Game,” a new app for iPhone, iPad, iPod touch and Android, including Amazon’s Kindle Fire. Designed to add a new wrinkle to the partisan divide: Who’s really smarter – Democrats, Republicans or Independents – the game is a fast-paced battle of wits where players must out-smart their friends by correctly answering political questions and earning voters to eke out an Election Day victory.

Gamers select their political affiliation and outfit their avatar by shopping for a range of party-inspired costumes and curiosities – from “COMEDY CENTRAL Donkelphant” trucker hats to “‘I See Russia specs” to the sporty “O-Bomber” jacket – using “Greenbacks,” the in-game currency. Patriots can even acquire a Statue of Liberty costume, complete with robe, crown and torch. Players then go head-to-head with their opponent to answer humorous, politically-themed questions against a relentless ticking clock.

Correct responses earn players “Voters” that must be strategically placed on the game’s “Big Map” of the United States. State domination results in a “Smarts” victory for both the player and their party. In the heat of the campaign, players can rely on “Political Aides” for help, including stealing a state from opponents or demanding a “Recount”. Real-time results are displayed in the game’s “Election Headquarters” so there will be no hiding which party is the smartest – whether the margin is by a hair or a landslide.

“2K Play is excited to partner with COMEDY CENTRAL to bring ‘COMEDY CENTRAL’s Indecision Game’ to iPhone, iPad, iPod touch and Android,” said Steve Lux, Vice President of Business Development for 2K Play. “As the real world race heats up between Obama and Romney, it’s refreshing to play a game where smarts count and ballot peeks, smear campaigns, filibusters and investigative committees are all part of an honest day’s work.”

“COMEDY CENTRAL is thrilled to work with 2K Play for the launch of the Indecision mobile game. This innovative strategy and trivia game further expands the network’s Indecision brand on multiple platforms,” said Dan Yang, Senior Vice President and General Manager, 345 Games. “As we close in on the race to the White House, we’ll be excited to see who will win this battle of political intellect – Democrats, Republicans or Independents!”

Developed by 2K’s Cat Daddy Games studio, “COMEDY CENTRAL’s Indecision Game” allows political junkies the chance to play with friends using Game Center or Facebook, or be instantly matched against a random politico.

“COMEDY CENTRAL’S Indecision Game” app is available for free from the App Store on iPhone, iPad and iPod touch or at http://itunes.apple.com/us/app/comedy-centrals-indecision/id515143187ls=1&mt=8. The game is also available for free on the Amazon Appstore for Android, including a Kindle Fire edition, and on Google Play.Please visit us on Facebook at http://www.facebook.com/IndecisionGam or follow 2K Play on Twitter @2KPlay.2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

Founded in 2005, 2K develops and publishes interactive entertainment for console systems, handheld gaming systems and personal computers, including smartphones and tablets through its three divisions: 2K Games, 2K Sports, and 2K Play that are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year – BioShock®; published the critically acclaimed Borderlands™; continued the award-winning Sid Meier’s Civilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K**; and broke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

**According to 2008 – 2012 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through May 2012.

Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL’s press Web site at www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.

Viacom (NASDAQ: VIA, VIAB) is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom’s leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America’s oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world’s most popular properties for entertainment, community and casual online gaming. For more information about Viacom and its businesses, visit www.viacom.com.

Cautionary Note Regarding Forward-Looking Statements: The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “will,” or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company’s future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled “Risk Factors,” and the Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

CONTACTS:
Aileen Budow
Comedy Central
212.767.3952
aileen.budow@cc.com

Claire Delacruz
Comedy Central
310.907.2379
claire.delacruz@cc.com

Alan Lewis (Corporate Press)
Take-Two Interactive Software, Inc.
646.536.2983
alan.lewis@take2games.com

Stephanie Thoensen
Bender/Helper Impact
212.689.6360 ext. 1248
stephanie_thoensen@bhimpact.com

To Top