NEW YORK, January 10, 2013 – COMEDY CENTRAL is going beyond the two-drink minimum in top comedy clubs across the country with the creation of the “COMEDY CENTRAL Certified Club” program, providing participating clubs with the #1 brand in comedy’s certification and seal of approval, as well as many additional promotional initiatives, it was announced today by Mitch Fried, Executive Vice President, COMEDY CENTRAL Enterprises.
Through the exclusive “COMEDY CENTRAL Certified Club” program participating comedy clubs will receive valuable, national promotion via COMEDY CENTRAL’s linear and digital platforms, as well as the ability to offer “certified” live, stand-up shows and other COMEDY CENTRAL-branded opportunities. Among the benefits, each participating club will be promoted by COMEDY CENTRAL via an ongoing series of programming stunts, commercials and national sweepstakes, and will be included on comedycentral.com’s dedicated “Live Touring” section, which will incorporate show listings with direct ticket-purchase links for the venues.
In addition, each “Certified Club” will have the opportunity to host sanctioned viewing parties for COMEDY CENTRAL’s tent pole events, like the COMEDY CENTRAL Roasts, exclusive previews of the brand’s original series and stand-up specials prior to air on COMEDY CENTRAL.
“COMEDY CENTRAL has established great relationships with comedy clubs through our live touring arm and with the ‘Certified Club’ initiative we will be able to deepen our connection with the top venues and fans of comedy across the country,” said Fried. “Through this new venture local comedy clubs will be able to showcase and market their venues on a national scale via our massive promotional footprint and COMEDY CENTRAL will be able to extend its brand on-the-ground by directly engaging fans where they live.”
Charter members of “COMEDY CENTRAL’s Certified Club” initiative, which will roll-out in local markets immediately, are listed below.
|Addison, TX||Addison Improv|
|Arlington, TX||Arlington Improv|
|Boston, MA||The Wilbur Theatre|
|Brea, CA||Brea Improv|
|Charlotte, NC||The Comedy Zone|
|Chicago, IL||Chicago Improv|
|Cleveland, OH||Cleveland Improv|
|Denver, CO||Denver Improv|
|Ft. Lauderdale, FL||Ft. Lauderdale Improv|
|Hartford, CT||Hartford Funny Bone|
|Houston, TX||Houston Improv|
|Irvine, CA||Irvine Improv|
|Kansas City, MO||Kansas City Improv|
|Hollywood, CA||Hollywood Improv|
|Miami, FL||Miami Improv|
|Nashville, TN||Zanies Comedy Showplace|
|New York, NY||Carolines on Broadway|
|Ontario, CA||Ontario Improv|
|Orlando, FL||Orlando Improv|
|Phoenix, AZ||Stand Up Live|
|Pittsburgh, PA||Pittsburgh Improv|
|Sacramento, CA||Punch Line Sacramento|
|San Francisco, CA||Punch Line San Francisco|
|San Francisco, CA||Cobb’s Comedy Club|
|San Jose, CA||San Jose Improv|
|Tampa, FL||Tampa Improv|
|Virginia Beach, VA||Virginia Beach Funny Bone|
|West Nyack, NY||Levity Live|
|West Palm Beach, FL||Palm Beach Improv|
Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL’s press Web site at www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
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