NEW YORK, May 16, 2013 – Jason Shafton has been named Vice President, Brand Marketing, COMEDY CENTRAL, it was announced by Walter Levitt, Executive Vice President, Marketing, COMEDY CENTRAL, to whom he reports. In this role, Shafton will be responsible for COMEDY CENTRAL’s marketing efforts, including developing advertising campaigns for brand launches beginning with the upcoming fall schedule, securing promotional and media partnerships for the brand, and planning COMEDY CENTRAL events.
“Jason brings a unique and impressive background to this important role,” said Levitt. “His experience leading key product launches at Google will be very valuable, as we continue to build the COMEDY CENTRAL brand on all platforms.”
Prior to joining COMEDY CENTRAL, Shafton was Head of Play Product and Social Marketing at Google, where he started in June 2006. During his stint, Shafton was responsible for consumer marketing of Google Play product launches globally as well as all social media marketing and consumer events. He also was part of the Android marketing team, launching Android Market on the web, Google Music and Google Play and led marketing teams internationally to launch music, movies, magazines, and books content verticals. Shafton received Operating Committee (OC) awards for the launches of Google Instant, Google Music and Android Honeycomb.
In addition, Shafton founded the independent record company Rubber Room Records in 2000 and has produced new music from singer songwriters, rock bands, hip-hop vocalists and everything in between. He managed talent and distributed releases under the Rubber Room Records imprint.
Shafton is also Executive Director and Chairman of the Board of Directors for Brute Labs, a non-profit focused on driving social change using design and technology. Since 2006, the organization has raised funds for international disaster relief.
Shafton earned a BA in Business Administration in Marketing at the University of Wisconsin.
Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL’s press Web site at www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
Viacom (NASDAQ: VIA, VIAB) is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom’s leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America’s oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world’s most popular properties for entertainment, community and casual online gaming. For more information about Viacom and its businesses, visit www.viacom.com.
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