NEW YORK, July 10, 2013 – COMEDY CENTRAL is rolling out the red carpet for the multi-hyphenated and extremely talented James Franco. The network announced today that Franco will be adding a new moniker to his ever growing list of accomplishments as this year’s Roastee. The “COMEDY CENTRAL Roast Of James Franco” (#FrancoRoast) will tape in Los Angeles in August and premiere on Labor Day.
“If only James Franco was a more successful, multi-hyphenated, incessant creative risk taker in different media, he’d be the perfect person to roast. Oh well… I suppose we’ll just have to make do,” said Kent Alterman, President, Content Development & Original Programming, COMEDY CENTRAL.
“I’ve dreamed about this Roast for as long as I can remember,” said Franco.
In addition to the Roast, COMEDY CENTRAL has acquired the exclusive digital rights to the Franco-directed documentary “Francophrenia.” The 90-minute program gives fans a front-row seat to Franco’s experience during his stint on “General Hospital.” “Francophrenia” will debut on COMEDY CENTRAL’s digital and VOD platforms after the network airing of the “COMEDY CENTRAL Roast of James Franco.”
The “COMEDY CENTRAL Roast Of James Franco” will be executive produced by Miles Levy and Joel Gallen from Tenth Planet Productions, who also served as Executive Producer and Director of the COMEDY CENTRAL Roasts Of Rosanne Barr, Charlie Sheen, and Donald Trump, as well as the Emmy®-nominated “COMEDY CENTRAL Roast Of William Shatner.” Jonas Larsen is the Executive in Charge for the network.
Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIAB and VIA). For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL’s press Web site at www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
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