THE DAILY SHOW WITH TREVOR NOAH SCORES RECORD RATINGS IN FEBRUARY AND IS THE ONLY DAILY LATE NIGHT TALK SHOW TO GROW WITH BOTH TOTAL VIEWERS AND ADULTS 18-49

  • Pacing To Have Its Most-Watched and Highest-Rated Quarter Among Total Viewers and Adults 18-49
  • The Daily Show with Trevor Noah is Top Daily Late Night Talk Show Among Millennials

NEW YORK, March 2, 2017 – No alternative facts about this fake news show. February was The Daily Show with Trevor Noah’s most-watched and highest-rated month ever among total viewers (1.5 million total viewers P2+, up +17% from February 2016) and Adults 18-49 (0.74 rating, up +11%). The Daily Show continues to dominate among Comedy Central’s core, key millennial audience, finishing February as the most-watched and highest-rated daily late night talk show among all millennials (Adults 18-34, Adults 18-24).

Among daily late night talk shows, The Daily Show with Trevor Noah is the only series to record year-over-year growth among both total viewers and Adults 18-49, both for February and the current quarter. For the month The Daily Show was up +17% among total viewers and +11% among Adults 18-49. For the current quarter the growth is up +11% and +8%, respectively and on pace for its best quarter ever, besting 4Q2016’s high water mark. Season-to-date, The Daily Show with Trevor Noah is up +6% among total viewers and +3% among Adults 18-49 vs. the same timeframe across the prior season.

The Daily Show with Trevor Noah also continues to succeed and grow digitally and socially, exemplifying the true multiplatform nature of the series and how it connects with Comedy Central’s target millennial audience. Digital viewing in February was up 42% versus over a year ago (source: Adobe Analytics) and The Daily Show was the most engaging show among the daily late night competitive set on social platforms in February (Facebook ,Twitter, Instagram), generating the highest engagement with over 6M total actions (likes, shares, comments, reactions, retweets). (source: Shareablee)

With his unique world-view and global analysis on The Daily Show, Noah’s global resonance is growing with international ratings up +22% year-over-year since the election, led by strong increases United Kingdom, Belgium, Norway and Sweden. The Daily Show with Trevor Noah can be viewed via Comedy Central International channels, online and through third- party program sales deals.

In addition, The Daily Show’s audience composition of Adults 18-49 remains the most-upscale and educated of all the late night talk shows, posting a median household income of $87.3K, an upscale comp% ($100k+) of 56%, and college 4+ years comp% of 56%.

Trevor Noah, Steve Bodow, Jen Flanz and Jill Katz are the Executive Producers of The Daily Show with Trevor Noah with Ian Berger, Pam DePace, Ramin Hedayati, Justin Melkmann and Elise Terrell as Supervising Producers. Zhubin Parang is the Head Writer with Daniel Radosh as Senior Writer. The series is directed by Chuck O’Neil. Sarah Babineau is the Executive in Charge of Production for Comedy Central.

The Daily Show with Trevor Noah airs Mondays-Thursdays at 11:00 p.m. ET/PT on Comedy Central and is available to stream the following day on thedailyshow.com and the Comedy Central App. Viewers can follow “The Daily Show” on Twitter (5.5M followers), Instagram (710K followers) and Snapchat and by becoming a fan of “The Daily Show” on Facebook (6.9M fans). Fans can follow Trevor Noah on Twitter (5.9M followers), Facebook (3.6M fans) and Instagram (1.3M followers).

Available on-air, online and on-the-go via the Comedy Central App, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom. For up-to-the-minute and archival press information and photographs visit Comedy Central’s press site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in 180 countries. Viacom’s media networks, including NickelodeonComedy CentralMTVVH1SpikeBETCMTTV LandNick at NiteNick Jr.Channel 5 (UK), LogoNicktoonsTeenNick and Paramount Channel, reach over 3.5 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

CONTACTS:

Renata Luczak
212.767.8661
renata.luczak@cc.com

Eve Kenny
212.767.8668
eve.kenny@cc.com

Source: Nielsen, Live+3, , Feb 2017: 1/30/17-2/26/17; Feb 2016: 2/1/16-2/28/16; F1Q17td: 12/26/16-2/26/17; F1Q16td: 12/28/15-2/28/16; Season 16-17-to-date: 9/26/16-2/28/17; Season 15-16-to-date: 9/28/15-2/28/16 ranks based on impressions, excludes repeats.

 

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