NEW YORK, April 3, 2017 – The Daily Show with Trevor Noah had its most-watched and highest-rated quarter ever among total viewers and Adults 18-49 during the first quarter of 2017 and continues to dominate among Comedy Central’s core, key millennial audience, overtaking all other daily late night talk shows, to earn the quarterly crown as the #1 daily late night talk show among millennials (Adults 18-24).
Among daily late night talk shows, The Daily Show was the only series to record year-over-year growth for the quarter among both total viewers (1.5 million total viewers P2+, up +13% vs. 1Q2016) and Adults 18-49 (0.72 rating; +10%). Season-to-date, The Daily Show is up +7% among total viewers and +5% among Adults 18-49 vs. the same timeframe across the prior season.
The Daily Show also continues to succeed and grow digitally and socially, exemplifying the true multiplatform nature of the series and how it connects with Comedy Central’s target millennial audience. Digital viewing this quarter was up 37% versus over a year ago, marking its best quarter ever for digital consumption (source: Adobe Analytics). In addition, the show had strong gains on Facebook and YouTube with over 240M video views on Facebook during the quarter, up 200% vs. the year ago quarter, and 127M videos were streamed on the show’s YouTube channel, also up 200% year-over-year. (Source: Facebook Insights, YouTube Analytics)
In addition, The Daily Show was the most engaging show across 1Q17 among the late night competitive set on social platforms (Facebook, Twitter, Instagram), generating the highest engagement with over 17M total actions (likes, shares, comments, reactions, retweets). (source: Shareablee)
The Daily Show’s Adults 18-49 audience composition remains the most-upscale and educated of all the daily late night talk shows, posting a median household income of $87.4K, an upscale comp% ($100k+) of 56%, and college 4+ years comp% of 56%.
Trevor Noah, Steve Bodow, Jen Flanz and Jill Katz are the Executive Producers of The Daily Show with Trevor Noah with Ian Berger, Pam DePace, Ramin Hedayati, Justin Melkmann and Elise Terrell as Supervising Producers. Zhubin Parang is the Head Writer, with Daniel Radosh as Senior Writer. The series is directed by Chuck O’Neil. Sarah Babineau is the Executive in Charge of Production for Comedy Central.
The Daily Show airs Mondays-Thursdays at 11:00 p.m. ET/PT on Comedy Central and is available to stream the following day on thedailyshow.com and the Comedy Central App. Viewers can follow “The Daily Show” on Twitter (5.9M followers) and Instagram (767K followers), subscribe to their YouTube channel (2M subscribers) and become a fan of “The Daily Show” on Facebook (7M fans). Fans can follow Trevor Noah on Twitter (6.3M followers), Facebook (4M fans) and Instagram (1.4M followers).
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Source: Nielsen, L3. (12/26/16-2/19/17). Excludes repeats.
Source: Nielsen, L3. (9/19/16-3/26/17). (9/21/15-3/27/16). Excludes repeats.