NEW YORK, January 4, 2018 — Comedy Central closed out 2017 with its highest-rated week of the year. The #1 brand in comedy registered a 0.23 Adult 18-49 rating for the week ending on December 31, which represented a +10% gain in the demo vs. year ago and was led by a South Park takeover marathon from Tuesday (12/26) thru Friday (12/29) (2p-2a) that earned a 0.26 Adult 18-49 rating, up +25% vs. the December average. Over the course of the week, Comedy Central earned a 1.17 share in the demo, up +15% versus year ago levels.
Comedy Central started the new year with a bang featuring a Chappelle’s Show marathon which earned a 0.30 Adult 18-49, up +37% in the demo vs. year ago. The marathon led Comedy Central to its highest-rated total day since September and was the highest-rated Monday since September 2016.
Building on this momentum, Comedy Central will premiere its new, scripted series, Corporate, on January 17 with back-to-back episodes beginning at 10:00 p.m., along with the season premieres of Drunk History (more info) and Another Period (more info) on January 23.
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Source: Nielsen, Total Day, Coverage Area AA%. Best week claim based on 12/26/16 thru 12/31/17. L+SD For Chappelle’s Show New Year’s Marathon Source: Nielsen, Total Day vs YAGO time period, Coverage Area AA%. L+SD