NEW YORK – July 17, 2012 – If bite-sized chicken can grow up, so can you! COMEDY CENTRAL has teamed up with KFC to create the original digital series and contest “Growing Up and Getting Out.” Launching today, the five episode web series taps into the growing numbers of millennials (1 in 4) who are moving back home to live with their parents. The partnership also launches a socially-fuelled contest that asks fans each week to share pictures and stories on freerentcontest.com that express the humorous side of living at home with their parents. At the end of the campaign (July 17 – August 20), five winners will receive rent for the year’ in the amount of $12,000 cash. Winners will also receive an additional $500 in cash and $600 in KFC Chicken Checks redeemable for Original Recipe Bites or other KFC products to cater a moving out party. Winners will be encouraged to give $100 of the Chicken Checks to their parents in celebration of “Growing Up and Getting Out.”
The digital original “Growing Up and Getting Out” features a talented cast from stand-up, improv and sketch comedy. The series, which launches on July 17 (freerentcontest.com), revolves around Michael (played by comedian Michael Palascak) and chronicles funny moments as he adjusts to moving back home with his parents (played by comedians Dave Koechner [“The Office,” “Anchorman”] and Mo Collins [“MADtv”]). Rounding out the cast are Alexis Knapp (“Project X”) as Michael’s date, Allyn Rachel as his sister, Daveo Mathias as his friend and “The League’s” Steve Rannazissi as the series host. Each week, the series will capture the drama, tensions and funny moments between at-home millennials and their parents – Homecoming (July 17); Dinner (July 23); Chores (July 30); Date (August 6) and Video Games (August 13).
In addition to the web series, “Growing Up and Getting Out” features a contest that searches for five quintessential members of the “Basement Generation.” Hosted on freerentcontest.com, from July 17 through August 20, contestants are asked to submit a story and photo that encapsulate the humorous side of living at home. Fans on the site can literally give their favorite submissions a “thumbs up” and spread the word via their social networks. Bragging rights are set up through a leaderboard and COMEDY CENTRAL will spotlight the funniest entries. Five winners will be chosen by a panel of judges based on the following criteria: humor, originality, creativity and fan enthusiasm (votes!). KFC and COMEDY CENTRAL will award the five lucky basement dwellers with some additional encouragement to set out on their own – one year of free rent (awarded as $12,500 plus $600 in KFC gift checks).
For full contest rules and to submit an entry, visit freerentcontest.com.
NO PURCHASE OR PAYMENT NECESSARY to enter or win. Contest available through 12:00:01 pm 8/20/12. Official rules available at freerentcontest.com. Legal residents of the 48 contiguous United States and the District of Columbia who are 21 or older are eligible. Void where prohibited. Sponsor: Comedy Partners.
About COMEDY CENTRAL:Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL’s press Web site at www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
About KFC: KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Hot Wings, and freshly made chicken sandwiches including the Double Down® and the Doublicious®. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).