NEW YORK, January 16, 2018 — Comedy Central’s January 15 The Office marathon delivered big gains in multiple key demographics, outperformed time-period benchmarks and similar holiday marathons, and reached the network’s highest primetime rating since September, 27 2017.
Adults 18-49 and the key Men 18-34 rating increased 71% and 23%, respectively, against total-day year-ago numbers. The same demographics each gained 22% versus the prior four-week total-day average. Average total viewers increased 62% against the year-ago total-day mark, and Women 18-49 and 18-34 gained 174% and 132% against the year-ago total-day mark. Women 18-49 and 18-34 increased 36% and 46% respectively versus the prior four-week total-day average.
Taking place on Martin Luther King Jr Day, the marathon outperformed Memorial Day by 25%, July 4 by 22%, Labor Day by 59%, and Christmas by 10%.
Building on this momentum, Comedy Central will premiere its new, scripted series, Corporate, on January 17 with back-to-back episodes beginning at 10:00 p.m., along with the season premieres of Drunk History (more info) and Another Period (more info) on January 23.
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Source: Nielsen Fast National Ratings, L+SD, 6a-3a vs 6a-3a YAGO