NEW YORK, April 20, 2018 – Comedy Central announced today the launch of a YAS-worthy mobile game based on their hit franchise, Broad City. Broad City: High Score was developed in partnership with Built Games, an LA-based developer and publisher of gloriously fun video games. The game is free to play and available for download from the App Store and Google Play.
The critically-acclaimed Broad City follows Abbi and Ilana as they navigate life in New York, capturing their hookups, relationships, crappy jobs and, ultimately, their badass friendship. Now fans can navigate their way through New York, playing a series of rapid-fire, skill-challenging mini-games inspired by hilarious moments from the show. Abbi, Ilana, Jaime, Bevers, Lincoln, Trey and even Bingo Bronson are all along for the ride.
“Broad City has an extremely loyal and passionate fan base and we developed Broad City: High Score mobile game to allow fans across the globe to fully immerse themselves in the Broad City world,” says Ben Hurst, Senior Vice President, Mobile and Emerging Platforms for Comedy Central.
Mike Pagano Doom, CEO of Built Games, says, “High Score was a dream to develop. The Comedy Central and Broad City teams are amazing partners. We’ve been able to create a powerful game we feel will have staying power for years to come and can’t wait for players to score high and reach an elevated next-level joy!”
Players of Broad City: High Score will make their way through rounds of mini-games to achieve higher scores, social status and lots of lolz. The mini-games will vary in speed and difficulty each time they are played. A session lasts until a player has failed to complete 3 mini-games during the time allowed.
Mini-games include: Smoke Rings, where players must tap and release at the right time to help Abbi take a toke; Bronson Smash, in which players must tap quickly to destroy a grocery display with Bingo Bronson; Fix the Hoodie, where players must color in Ilana’s stomach to match her crop top to make it work-appropriate; and many more.
Built Games LLC (www.builtgames.com) is a video game developer and publisher that rocks out games with sass and style. Based in Los Angeles, founded in 2014 by games and entertainment industry veterans with extensive experience creating games and interactive apps for the biggest brands on earth including titles for Warner Bros, Disney, EA and beyond. Come play! It’s BUILT!
Brandgenuity, Viacom’s domestic licensing agency, is managing the development and roll-out of the Broad City licensing program. Brandgenuity LLC is an award-winning, global full-service trademark licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Oddbods, Carmen Sandiego, Viacom Network, Arm & Hammer, PUR, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, MGM Studios, and more. For more information, please visit http://brandgenuity.com or at email@example.com.
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