COMEDY CENTRAL ROAST OF BRUCE WILLIS SCORES 3.2 MILLION TOTAL VIEWERS, UP 17% COMPARED TO 2016’S ROAST OF ROB LOWE AND #1 SOCIAL ENTERTAINMENT PROGRAM ON AD-SUPPORTED CABLE

JEFF ROSS PRESENTS: ROAST BATTLE SEASON 3 DEBUT NABS SERIES-HIGH 810,000 TOTAL VIEWERS, UP 63% COMPARED TO SEASON 2 PREMIERE FOR COMEDY CENTRAL’S HIGHEST-RATED SEASON PREMIERE OF 2018

  • Roast of Bruce Willis Earns 2.1 Combined Rating Among Adults 18-49, Up 21% Compared to Roast of Rob Lowe
  • Jeff Ross Presents: Roast Battle Season 3 Debut Earns .51 Rating Among A18-49, Up 45% Compared to Season 2 Premiere And the #2 Original Cable Comedy Season Premiere of 2018 with Men 18-49
  • Jeff Ross Presents: Roast Battle Season 3 Premieres in Regular Timeslot on Tuesday, July 31 at 10:00 p.m. ET/PT

NEW YORK, July 30, 2018 – The Comedy Central Roast of Bruce Willis saw major ratings and viewership increases compared to the Comedy Central Roast of Rob Lowe in 2016, up 17% in total viewers and 21% among Adults 18-49 in first-day gross tallies. The Roast of Bruce Willis nabbed 3.2 million viewers for the evening across simulcasts and re-air, earned a 2.1 combined A18-49 rating, and was the #1 most social ad-supported cable entertainment program for the day. On Comedy Central alone, the Roast of Bruce Willis posted a 1.2 A18-49 rating, up +23% versus the Roast of Rob Lowe on Labor Day 2016. (Sources: Nielsen Media Research, L+SD Fast Nationals; Nielsen Social)

Airing immediately after the Roast of Bruce Willis, the Season 3 debut of Jeff Ross Presents: Roast Battle scored an all-time high 810,000 viewers, up 63% compared to the prior season premiere and marking Comedy Central’s highest-rated season premiere of 2018. Roast Battle’s .51 Season 3 debut rating is a 45% increase compared to the Season 2 premiere and is the #2 original cable comedy season premiere among M18-49 in 2018 (Source: Nielsen. 1/01/18-7/29/18. Includes Premieres, Comedies, Evening Animation. Excludes Specials, Acquisitions). Roast Battle premieres in its regular timeslot on Tuesday, July 31 at 10:00 p.m. ET/PT.

Available on-air, online and on the go, Comedy Central gives viewers access to a world of super funny, provocative and relevant comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom Inc., Comedy Central is available to more than 300 million households in over 150 countries across the globe. For up-to-the-minute and archival press information and photographs visit Comedy Central’s press site at press.cc.com and follow us on Twitter at @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.

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CONTACT:
Matt Conte
212.767.4091
matt.conte@cc.com

(Sources: Nielsen Media Research L+SD unless otherwise noted)

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