NEW YORK, July 30, 2018 – The Comedy Central Roast of Bruce Willis saw major ratings and viewership increases compared to the Comedy Central Roast of Rob Lowe in 2016, up 17% in total viewers and 21% among Adults 18-49 in first-day gross tallies. The Roast of Bruce Willis nabbed 3.2 million viewers for the evening across simulcasts and re-air, earned a 2.1 combined A18-49 rating, and was the #1 most social ad-supported cable entertainment program for the day. On Comedy Central alone, the Roast of Bruce Willis posted a 1.2 A18-49 rating, up +23% versus the Roast of Rob Lowe on Labor Day 2016. (Sources: Nielsen Media Research, L+SD Fast Nationals; Nielsen Social)
Airing immediately after the Roast of Bruce Willis, the Season 3 debut of Jeff Ross Presents: Roast Battle scored an all-time high 810,000 viewers, up 63% compared to the prior season premiere and marking Comedy Central’s highest-rated season premiere of 2018. Roast Battle’s .51 Season 3 debut rating is a 45% increase compared to the Season 2 premiere and is the #2 original cable comedy season premiere among M18-49 in 2018 (Source: Nielsen. 1/01/18-7/29/18. Includes Premieres, Comedies, Evening Animation. Excludes Specials, Acquisitions). Roast Battle premieres in its regular timeslot on Tuesday, July 31 at 10:00 p.m. ET/PT.
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(Sources: Nielsen Media Research L+SD unless otherwise noted)